AdTech & Analytics

MAD - Mobile Advertising & DSP Campaign Analytics

Demand-Side Platform (DSP) mobile advertising analytics server tracking impression delivery, CTR, and attribution conversions.

? Executive Summary

Demand-Side Platform (DSP) mobile advertising analytics server tracking impression delivery, CTR, and attribution conversions.

⚡ Technical Challenge

Developed high-concurrency Golang ad server capable of handling 50,000+ ad requests per second.

🛠 Engineering Solution

Utilized ClickHouse columnar storage and Redis in-memory caches to deliver sub-10ms bid response times.

📈 Tangible Results

Successfully deployed into client production environment with sub-second API responsiveness and high user satisfaction.