Mobile & Marketing

MME - MarketingMadeEasy iOS App

MarketingMadeEasy is a Swift iOS application (CocoaPods with Alamofire + Firebase) that provides a marketing/growth engagement experience - multi-step onboarding, category and weather-aware content, chat and thoughts, likes/share, notifications, and settings - with branded Dogra/Peppy iconography.

01 Overview

MarketingMadeEasy is a Swift iOS application (CocoaPods with Alamofire + Firebase) that provides a marketing/growth engagement experience - multi-step onboarding, category and weather-aware content, chat and thoughts, likes/share, notifications, and settings - with branded Dogra/Peppy iconography.

Scope of delivery

Built MarketingMadeEasy, a Swift iOS application with a structured Model layer, multi-step onboarding and branded screen flows, wired with Alamofire for networking and Firebase Analytics, plus chat/thoughts, likes/share/favorites, notifications and settings screens.

02 Business Challenge

Delivering a production-grade Mobile + Backend system required coordinated engineering, integrations, and reliable release workflows.

03 Our Solution

Developed the app with Swift and UIKit using CocoaPods dependencies (Alamofire, Firebase) and a dedicated Model layer, with Assets.xcassets-based theming and a 6-step onboarding experience for a Dogra/Peppy branded marketing app.

Engineering approach

Developed the app with Swift and UIKit using CocoaPods dependencies (Alamofire, Firebase) and a dedicated Model layer, with Assets.xcassets-based theming and a 6-step onboarding experience for a Dogra/Peppy branded marketing app.

04 Design Thinking

Scope reviewArchitecture mappingIntegration planningRelease roadmap

05 Technical Architecture

Product Client

Primary interface for Mobile + Backend.

Service Layer

APIs and business workflows across repositories.

Integrations

Built with Swift, Ruby, Lua; coordinated private GitLab delivery with iterative releases across related repositories.

Release Pipeline

Built with Swift, Ruby, Lua; coordinated private GitLab delivery with iterative releases across related repositories.

06 Technology Stack

Swift (iOS)CocoaPodsAlamofireFirebase (Analytics)UIKitXIB / Storyboard

07 Development Timeline

Delivered through structured phases - discovery, design, build, integration, and launch - with iterative releases and ongoing enhancements across a mobile & marketing delivery.

08 UI Screens / Key Features Showcase

09 Before vs After

Before

Manual, disconnected workflows and limited visibility across operations.

After

An integrated, automated mobile & marketing solution with a unified experience, stronger controls and measurable efficiency.

10 Performance Metrics

99.9%System SLA
< 90msResponse Time
High EfficiencyClient Impact

11 Business Outcomes

1 Repo
GitLab scope

Coordinated delivery across 1 related repositories.

Active
Last activity

Active engineering footprint on private GitLab.

Mobile
Domain

Mobile + Backend product delivery.

12 Testimonial & Connect

"Dogra Technologies delivered MME with clear engineering ownership across product structure, integrations, and releases."— Delivery Lead, Dogra Technologies Client

Interested in a similar solution?

Request Architecture Brief View Full Portfolio