AdTech & Analytics

MAD - Mobile Advertising & DSP Campaign Analytics

Demand-Side Platform (DSP) mobile advertising analytics server tracking impression delivery, CTR, and attribution conversions.

01 Overview

Demand-Side Platform (DSP) mobile advertising analytics server tracking impression delivery, CTR, and attribution conversions.

Scope of delivery

Developed high-concurrency Golang ad server capable of handling 50,000+ ad requests per second.

02 Business Challenge

Demand-Side Platform (DSP) mobile advertising analytics server tracking impression delivery, CTR, and attribution conversions.

03 Our Solution

Developed high-concurrency Golang ad server capable of handling 50,000+ ad requests per second.

Engineering approach

Utilized ClickHouse columnar storage and Redis in-memory caches to deliver sub-10ms bid response times.

04 Design Thinking

Scope reviewArchitecture mappingBuildLaunch

05 Technical Architecture

Architecture summary: Utilized ClickHouse columnar storage and Redis in-memory caches to deliver sub-10ms bid response times.

06 Technology Stack

Go (Golang)RedisClickHouseReact.jsKafka

07 Development Timeline

Delivered through structured phases - discovery, design, build, integration, and launch - with iterative releases and ongoing enhancements across a adtech & analytics delivery.

08 UI Screens / Key Features Showcase

09 Before vs After

Before

Manual, disconnected workflows and limited visibility across operations.

After

An integrated, automated adtech & analytics solution with a unified experience, stronger controls and measurable efficiency.

10 Performance Metrics

99.9%System SLA
< 90msResponse Time
High EfficiencyClient Impact

11 Business Outcomes

Outcomes available on request.

12 Testimonial & Connect

Project delivered by the Dogra Technologies engineering team.

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